Clic Ensemble

The agency was commissioned by the West Lausanne associations ARASPE and ARASOL as part of a project to counter the digital fracture: the setting up of workshops, run by volunteers in various cafés and restaurants in the region, to help anyone who needed a helping hand to book a plane ticket online, fill in digital administrative forms, place an order, etc.

We produced a complete communications strategy, including positioning, target analysis, name searches, etc. The name Clic Ensemble was unanimously chosen for its workshops, as was the name “Ambassadeurs et Ambassadrices du Clic” for its volunteers. We then developed the entire visual identity for the project, including a logotype and illustrations, flyers and presentation leaflets, F4, A2 and A3 posters, a complete website, a cinema dia, etc. All this was completed by a media strategy. All of this was complemented by a media strategy designed to promote the Clic Ensemble practical workshops throughout the west of Lausanne.