Promoting EDM for Faigle
Through the humor and joviality of our protagonist, we created a customized promotional video to showcase our customer Faigle’s EDM (Electronic Document Management) products. From idea to production, we pulled out all the stops to create compelling content with a clear focus on boosting sales.
Use well-measured humor to boost sales
Using humor in a corporate video is a delicate exercise: it’s all about capturing attention without losing credibility. For this project, we found the right balance between lightness and professionalism. Subtly integrated humor added a touch of freshness while clearly conveying the benefits of the service. This original approach strengthened the impact of the commercial message, with the constant aim of supporting sales in an engaging yet different way.
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sabina advertising
Avenue du Mont d'Or 67
1007 Lausanne
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