From visual identity to a 100 m² booth: how did the agency propel the FOPH forward?

The Federal Office of Public Health (FOPH) has entrusted the agency with the creation and development of the visual identity for the National Action Platform on Nutrition and Physical Activity for all linguistic regions of Switzerland.

The mandate:
– Create a name and tagline that are immediately understandable, summarize the mission of the Confederation’s program, and can be translated into English and the four national languages.
– Create a logo and develop a strong visual identity so that allied companies and institutions can benefit from an image boost if they are identified as partners in a nationwide program.

The agency also designed and built a 100 m² stand at Comptoir Suisse, as well as associated activities and the “food pyramid” game inspired by UNO for young Swiss schoolchildren.