Digital promotion of the YMECA training center open house in Yverdon-les-Bains

Constantly on the lookout for new batches of apprentices, the professional associations UPSA-Vaud (mobility trades) and GIM (precision mechanics trades) organized, with our support and assistance, the open house of their training center, YMECA, in September 2024.

On this occasion, and with a view to promoting the event to the population of French-speaking Switzerland, we set up a digital marketing campaign on Meta platforms (Facebook & Instagram).

Regional campaign
Promoting a training center
Artificial intelligence
META ads
Client:
UPSA-Vaud, GIM
Objectifs:
Promote the Training Center open house

Complete creation of campaign visuals using artificial intelligence

As part of this project, we took the next step in exploring the latest technologies by using artificial intelligence for complete image generation.

This approach enabled us to push back the boundaries of creativity while optimizing our production process in the creation of unique and impactful visuals.

For this project, we generated several content variants adapted to specific themes, including automotive mechanics and robotics. This approach enables us to offer our customers 100% customized solutions tailored to their needs.

Targeted regional campaign, from Yverdon-les-Bains to Lac Léman

The campaign covered the entire canton of Vaud, with a particular focus on Yverdon-les-Bains, where the training center is based.

The aim? To make the YMECA Training Center known to as many people as possible, and to promote the open house to convert as many young prospects as possible to apprenticeships in the mobility and precision mechanics trades.

We took up the challenge

Combining two training groups in a single campaign

The YMECA Training Centre comprises three training centers:

  • UPSA-Vaud, for automotive mobility professions
  • GIM, for precision engineering trades
  • 2-Roues, for two-wheel mobility trades

The challenge was to combine the UPSA-Vaud and GIM training courses in a single visual, so as to promote the two sectors on a smaller budget.

Tell us about your project!

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