Creation of a complete visual identity for Le Repère du Yéti
To complement the iconic Le Repère du Yéti logo, which we created from scratch, we developed a complete branding package that immerses the public in an authentic visual universe. Inspired by the atmosphere of snow-capped mountains and ski resorts, this branding perfectly embodies the store’s identity.
Every visual aspect – from the “look and feel” to the color palettes and carefully selected details – has been designed to offer our customers a true immersion in the world of winter sports. This branding not only reinforces the store’s identity, it forges an emotional and engaging connection, immersing customers in an alpine experience from their very first contact with the brand.
Logo design and modernization
Starting with the old logo, we completely rethought and modernized it to breathe new life into it, while strongly reflecting the ski store’s identity and activities.
Creating an emotional visual identity
With this branding, we designed a visual identity that goes far beyond a simple logo. We created an emotional visual with real soul, capable of personifying the very essence of the brand. The integration of the yeti head reflects the authenticity and uniqueness of the company, while establishing a strong emotional link with the public.
Website redesign
We completely redesigned the website, modernizing its design and optimizing navigation for a smoother user experience. The redesign now reflects the new identity of the store and its activities, while offering an intuitive, functional and high-performance interface.
Modernization of the store front
A picture is worth a thousand words… Here’s how we modernized the storefront, preserving the existing elements while adding the “Yeti touch”.
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sabina advertising
Avenue du Mont d'Or 67
1007 Lausanne
Suisse
Please note: the agency is closed on the first Monday of each month.