Centenary of APHM, Association Patronale Horlogerie et Microtechnique
APHM, Association Patronale de l’Horlogerie et de la Microtechnique, is part of the Convention Patronale de l’Industrie Horlogère Suisse.
To celebrate its centenary, it entrusted Sabina Advertising with the design and production of a logotype with an acronym specially created for this unique event. In addition to the new logo, we also designed a detailed anniversary brochure, tracing the history of this historic association. We oversaw the entire production and worked closely with our client to organize and prepare the celebratory event at the Bellevue Palace in Berne.
Tracing the history of a century-old association
Prior to the graphic design, we carried out extensive iconographic research, notably on the history of the association, by investigating the heart of their archives in Bienne, and with certain watch brands, members of the APHM, throughout the Jura Arc.
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