A new identity for a new era
As part of the transformation of an existing entity, we assisted FLAA architectes & associés with an ambitious rebranding project, at the crossroads of strategy and design. Objective: to create a strong new brand identity, in line with the structure’s evolution, positioning and ambitions.
From the name research to the graphic design of all communication media, this project was conceived as a complete, structured and coherent overhaul of the company’s image.
An architectural brand image
The visual identity designed for FLAA architectes & associés is based on a structured, elegant logo, designed to convey both the precision of the architectural gesture and the solidity of the firm’s expertise. Around this central symbol, we built a clear, coherent and timeless graphic universe, capable of accompanying the brand over the long term.
The complete graphic charter we developed incorporates modern, legible typography, a sober, professional color palette, and logotype variations designed to adapt to all formats and media. Each visual element was chosen to reinforce the brand’s legibility and credibility, while asserting its high-end positioning.
This charter allows the identity to be used smoothly and consistently, both internally and externally, and aptly reflects the alliance between creativity and rigor that characterizes the architect’s profession.
Careful deployment and controlled transition
The graphic universe was applied to a wide range of media, all conceived, designed and produced in-house: professional stationery (business cards, letterheads, envelopes, compliment cards), corporate objects (binders, notepads, USB keys) and event signage (tarpaulins, interior and directional signage).
A result to match
- A modern, structured visual identity
- Uniform deployment across all media
- A strong brand, ready to embody a new stage of development
Tell us about your project!
sabina advertising
Avenue du Mont d'Or 67
1007 Lausanne
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Please note: the agency is closed on the first Monday of each month.