420% increase in sales with a well thought-out digital marketing strategy
The “Le Repère du Yéti” store in Delémont called on our agency to boost sales at their ski store. The result was a digital marketing campaign on social networks throughout the winter season, highlighting a variety of offers and promotions.
Beyond simple publications on social networks, the core of the strategy was based on a series of small, targeted advertising campaigns, covering all the services offered by Le Repère du Yéti. We also optimized their website to highlight their offers and services, ensuring a consistent and engaging user experience.
Increase traffic through targeted digital campaigns
Over the course of three consecutive winter seasons, we developed various social network marketing campaigns to increase traffic to the store’s website and promote different services. Over time, we launched new services and promotions, contributing to a significant increase in traffic.
Increased sales and new customers
One of the main objectives of these digital campaigns was to convert the online traffic we had generated into physical store visits. Although these campaigns met with notable success in terms of visibility and engagement, the major challenge was to encourage customers to actually visit the store. The ultimate goal was to attract new customers and significantly increase sales. To achieve this, we implemented effective conversion strategies, focusing on exclusive in-store offers and targeted promotions to encourage visits and retain new customers.
Cost optimization through geolocation
We set up locally-targeted campaigns, defining a radius of proximity to make our offers more accessible to our immediate clientele, while efficiently optimizing and controlling costs. This approach enabled us to concentrate our efforts on areas where we could achieve the best return on investment. At the same time, we also targeted strategic regions to win new market share, adapting our message to meet the specific needs of these segments.
Successful competition boosts follower numbers and goodwill
We launched a highly successful competition in the ski store region. This initiative not only strengthened the brand’s goodwill, but also increased the number of followers on our strategic social networks. It also helped to indirectly attract new customers.
Setting up professional accounts on Instagram and Facebook
To carry out these campaigns, we created accounts that presented a professional image and offered simplified access to the products and services customers were looking for. We structured the networks according to the main needs and expectations of the store’s customers.
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